In recent years, Japanese consumers have become more health-conscious and receptive to the benefits for health and beauty of both almonds and walnuts. The key market sectors for tree nuts are bakery and retail. Consumption of nuts heavily relies on imports, led by almonds, which reached a record high in 2018 of 35,960 tons ($252.8 million). Walnut imports totaled 18,796 tons ($168.6 million). Both almonds and walnuts are supplied almost exclusively by the United States. Recent food trends support consumption of “guilt-free” foods or sweets, meaning healthy foods that taste good, and products containing tree nuts often have that image in Japan.