India: Using New Social Media Gadgets to Bake with a Taste of America

  |   Attaché Report (GAIN)   |   IN2023-0014

India is the world’s second largest social media user base and provides significant opportunities to market U.S. foods and ingredients. From November 24 through December 31, 2022, the Foreign Agricultural Service in New Delhi (FAS New Delhi) conducted an online promotional activity with Indian Chef Deeba Rajpal to generate enthusiasm and demand for U.S. baking ingredients during the holiday season in India. With the theme, “Bake with a Taste of America,” FAS New Delhi and Chef Rajpal demonstrated how U.S. ingredients can be used in contemporary holiday recipes, including tree nuts, and fresh and dry fruits. Five published recipe videos on India’s leading social media channels led to a combined four million views and 160,000 “likes” on the platforms, further improving the trust of the “Taste of America” brand and enhancing positive consumer behavior.

Related Reports

Attaché Report (GAIN)

India: Coffee Annual

FAS Mumbai forecasts marketing year (MY) 2025/26 coffee production (Oct/Sep) at six million 60-kilogram bags. A dry spell during January and February, followed by strong winds and excessive pre-monsoon rains in March and May,
Attaché Report (GAIN)

Canada: Grain and Feed Annual

Production of wheat, corn, barley, and oats is forecast to increase two percent year-over-year to 62.7 million metric tons (MT) in MY 2025/26 and area planted to grains will increase 2.2 percent year-over-year to 27.5 million hectares, according to Statistics Canada’s planting intentions survey.
Attaché Report (GAIN)

Guatemala: Coffee Annual

Guatemala’s coffee production areas remain stable, with gradual increases in output as ongoing renovation efforts begin to show results.