Egypt: Food Service - Hotel Restaurant Institutional Annual
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Despite a myriad of economic hardships, Egypt hosted 14.9 million tourists in 2023 (exceeding its previous record of 14.7 million tourists in 2010). Egypt continues to target 30 million tourists by 2028, adding half a million hotel rooms by 2030. To realize this increase in tourism, Egypt's HRI sector will require continued growth and rising demand for food products. U.S.-origin food products benefit from a strong reputation in the Egyptian market, but face competition from European Union, Middle Eastern, and African consumer-oriented food products.