Tourism, agriculture, high technology and services are driving Costa Rica’s economy. Costa Rica continues to be an attractive market for U.S. exporters of food, beverages and agricultural products. Leading prospects include U.S. prime beef cuts, wines, beer, dairy products, processed products and high value goods. Consumers are highly receptive to U.S. food brands and recognize their high quality and innovative characteristics. In 2016, U.S. exports on agricultural products to Costa Rica reached a record $712 million – up 8.1 percent than in the previous year. Exports of bulk products grew 10.4 percent led by higher shipments of soybeans ($122.4 million, up 14.1 percent), corn ($114.5 million, unchanged), and rice (35.4 million, up 44.6 percent). The increasing penetration of franchises, international gastronomy and international retailing brands are driving local consumer demands for new imported food products, creating unlimited potential for U.S. exporters. In 2016, U.S. high value food and beverage products exports to Costa Rica reached an all-time high of $654.8 million.