China: South China Wine and Beer Import Market Booming

  |   Attaché Report (GAIN)

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Office of Agricultural Affairs, Beijing   |   (011-86-10) 8531-3600

In recent years, South China’s imports of wine and beer have skyrocketed, with imports of wine more than doubling between 2013 and 2015, and imports of beer tripling during this period. Much of this strong growth in import demand has been as a result of Chinese consumers demanding a wider variety of wine and beer products and flavors. South China is the largest wine importing region in China, and also accounts for nearly half of beer imports. U.S. beer and wine exporters are encouraged to consider this huge market, and there are various key wine and beer trade shows in China planned for 2017. 
 

China: South China Wine and Beer Import Market Booming

 

East Asia and the Pacific, China
Wine, Beer and Spirits

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