China: Fresh Deciduous Fruit Annual
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Post estimates China’s production of apples, pears, and table grapes to increase moderately to 48 MMT, 20.2 MMT, and 14.2 MMT, respectively, in MY 2024/25. Substituted by domestic counterparts, grape imports are expected to further decline. Apple imports are likely to rebound, as diverse varieties on the world market keep attracting Chinese consumers. Fruit exports will continue increasing to neighboring countries given improved quality and competitive prices of fruit and logistical costs. U.S. market share in China’s highly competitive fruit market continues to backslide, because of advancements in domestic production and quality and competition with countercyclical producers with tariff rate advantages. It is essential to reinforce the luxury branding of U.S. fruit products and to invest in marketing campaigns that introduce new varietals.
