China: Food Service - Hotel Restaurant Institutional Annual

  |   Attaché Report (GAIN)   |   CH2024-0168
Following a recovery of the HRI sector in 2023 when catering revenue surpassed pre-pandemic levels, the Chinese food service sector faced slowing economic growth and reduced per-capita spending in 2024. Online sales and food delivery remain a key component for many restaurants, as well as social media to advertise and attract customers in this dynamic and complex market. Meanwhile, the Chinese government funds initiatives to boost domestic consumption, such as winter tourism to northeast China, shaping future trends and helping offset otherwise sluggish sales during the year.

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