The spread of COVID-19 has generated new approaches to serving China’s 1 billion adult consumers. China’s national and local governments as well as industry have all enacted measures to open commerce when public health has required lockdowns throughout most of the provinces and cities in China. While traditional supermarkets saw some growth in their business as consumers were unable to dine out, the ecommerce industry attracted more users and generated double and even triple sales value for fresh produce and other online food items. Quick problem solving and access to capital have allowed large ecommerce companies to meet consumers’ changing and growing demands, including offering contactless delivery. As national, regional and urban governments vow to upgrade consumption in the country, all forms of e-commerce will attract more investment nationwide.