Brazil: Export Opportunities for US Wines
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Brazil reached robust sales growth figures for wines in 2020, reaching 380 million liters or 15 percent higher compared to 2019. There is market potential for U.S. wines as Brazilian consumers become more interested in wines. The imports of fine wine continue to grow and the beverage is becoming more popular in the market. The U.S. Department of Agriculture and the Ministry of Agriculture, Livestock, and Food Supply (MAPA) are engaging in technical discussions to address testing requirements. MAPA also released a public consultation on July 9, 2021, to propose changes to its regulation (Normativa 14), covering the wine sector quality standards. The consultation will close 75 days after its initial announcement.