Bosnia and Herzegovina (BiH) import approximately two-thirds of its overall food needs. The COVID19 pandemic significantly disrupted the country’s traditional trade patterns in the spring and caused short-term delays in the supply chain. The market for processed foods is determined based upon price rather than quality, as consumers seek to extend their buying power. Some advantages for U.S. exporters include relatively low food import tariffs and low costs for introduction and promotion of new products while challenges consist of a complicated dual system of government authorities, low incomes, and poor infrastructure. Opportunities exist for U.S. genetics, beef, pulses, wine, seafood, dried fruits, and tree nuts. This report contains marketing tips, information on importing food, and best product prospects.