Australia has proven to be an appealing and profitable market for U.S. companies for many years. Apart from an extremely strict quarantine regime, it offers few barriers to entry, a familiar legal and corporate framework, and a sophisticated – yet straightforward business culture. While it is important to understand and appreciate Australia’s cultural differences, the long and successful history of U.S. firms in Australia suggests the potential of this market. Australia’s food, beverage, and grocery sectors account for over one-third of the country’s total manufacturing sector. In 2020 food industry turnover totaled US$133 billion (A$191 billion) a rise of eight percent over the previous year. The industry is comprised of over 15,800 enterprises.