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California Natural Color participated in Fi Europe’s latest show. The company opened in 1994 and is based out of Fresno, California. The company formed under the name San Joaquin Valley Concentrates and changed their name to California Natural Color in 2018 to better reflect their business model. E. & J. Gallo Winery acquired the company in 2020.

SIAL Paris is a biennial international food trade show and is one of the largest food innovation exhibitions in the world. SIAL Paris serves as a platform where producers, distributors, restaurateurs, and importers-exporters can explore the latest trends, products, and innovations in the food sector; sample the latest products; engage in discussions; and make new connections.

The United States Department of Agriculture-endorsed SIAL Paris show and exhibition occurred Oct. 19-23, 2024. SIAL Paris is the largest food innovation exhibition and is one of the biggest food trade shows in the world.

The sight of fresh, U.S.-grown cranberries on grocery store shelves and in classic dishes adds a special dash of holiday cheer during the month of December. In anticipation of the holidays, our team at USDA’s Foreign Agricultural Service spoke to...

Regardless of where you live or what language you speak, treating that special someone in your life to delicious food is a universal act of love. If you are looking for ideas on how to show your love this Valentine’s Day, look no further. The U.S...

FAS Administrator Daniel Whitley arrived in Dubai today to launch the U.S. Department of Agriculture’s first trade mission since November 2019.

Gary Crawford, with USDA Radio, talks with FAS Administrator Daniel Whitley about the USDA trade mission to the United Arab Emirates, which kicks off in Dubai on February 16, 2022.

On October 5, FAS Administrator Ken Isley joined U.S. Chargé d’Affairs Robin Quinville for the grand opening of the USA Pavilion at the Anuga trade show in Cologne, Germany. Nearly 160 American companies participated in Anuga, the world’s largest...

U.S. seafood was in high demand at Seafood Expo Global (SEG), generating record 12-month projected sales exceeding $1.2 billion. SEG is the largest seafood trade event in the world and held annually in Brussels, Belgium. This year’s show welcomed...

U.S. exhibitors at the 25th annual Seafood Expo Global (SEG) in Brussels, Belgium, recorded their largest catch on record with projected 12-month sales of $895 million and on-sites sales of $136 million. This success was a huge win for the U.S...

U.S. Consul General Paul Malik officially cuts the opening ribbon for the USA Pavilion at Gulfood 2017. The USA Pavilion spanned the size of approximately 4 ½ basketball courts and visibly displayed the “USA” brand to attract potential buyers. For U...

Buyers from around the world browse the USA Pavilion at BIOFACH 2017, the world’s largest organic trade show. The United States is the world’s premier producer and supplier of organic food and agriculture products and 24 U.S. companies recently had...