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Kenya’s strategic geographical location and growing middle class makes it an economic, financial, and transport hub for East and Central Africa. Agriculture remains the main contributor to the economy with approximately 75 percent of the 54.7 million population working fully or partially in the agriculture sector. However, high fertilizer prices, small rain-fed fields, and low productivity are obstacles to increasing domestic supply while Kenya’s growing population, increasing urbanization, and growing incomes will spark higher demand for imported food.

Kenya is a growing middle-income nation that acts as the economic, financial, and transport hub of East Africa. Kenya’s population demographic consists of a median age of 20 years, with 33.8 percent of the population between the ages of 25 and 54 years.

“Sips” (such as wine, beer, and spirits) and snacks (including potato chips, baked foods, fruit and nut mixes, and peanuts/peanut butter) are growing segments of sub-Saharan Africa’s...

Kenya is an emerging middle-income country and has one of the best performing economies in sub-Saharan Africa.

Sub-Saharan Africa’s voracious appetite for imported agricultural goods is a direct result of the region’s robust growth in gross domestic product (GDP) and population.