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E-commerce is one of the largest retail channels and an essential component of the overall consumer market in Korea. Food related online sales in 2023 including food, agricultural products, and food delivery services was once again the largest category, occupying about 30 percent of the total online sales for three consecutive years.
Korea’s marketing year (MY) 2024/25 citrus production is forecast down 2.6 percent to 565,000 MT, a 10-year low, on gradually declining acreage and adverse weather conditions. Jeju Island, where nearly all Korean citrus is grown, experienced a prolonged summer heat wave lasting into mid-September, followed by excessive fall rain, which caused fruit cracking and rot.
Korea depends heavily on imports to meet the demand for dried fruits, though overall demand has seen a slight decrease over the last five years. In 2023, the United States held roughly 53% of the market share for imported dried fruit.
In 2022 (the latest official data available), South Korea's sales in the HRI food service sector reached 177.12 trillion KRW (137.1 billion USD), a 17.48 percent increase from 2021, surpassing pre-pandemic levels. In 2023, monthly per capita spending on the HRI food service rose to 179,648 KRW (139.1 USD), up 10.66 percent from 2022 and 30.65 percent from 2021.
On November 14, 2023, Statistics Korea (KOSTAT) released its final estimate of 2023 rice production at 3.7 million metric tons (MMT), up an additional 0.5 percent from the initial rice production estimates released in early October and down 1.6 percent overall from the prior year.
In 2023, the Korean government implemented three rounds of tariff rate quotas (TRQs) for various imported agricultural, livestock, and fishery products, including new TRQs to stabilize food prices.
As the 5th largest country export market for the United States, Korea provides a promising market for U.S. agricultural products. In 2022, Korea imported about $50 billion agricultural and food products from all over the world and the U.S. supplied a fifth of it, ranking number one. Other key suppliers were China, Australia, Brazil, Vietnam, and Thailand.
Already reeling from high fruit prices, Korean consumers will face another year of expensive, lower-quality apples. Korea’s apple production for marketing year (MY) 2023/24 fell 25 percent year-on-year after orchards suffered a series of adverse weather events in 2023.
Ample opportunities exist for U.S. agricultural exports to South Korea. Highlighted in the chart above, U.S. agricultural product exports were a record $9.5 billion in 2022, up 2 percent from 2021. South Korea is the sixth largest export market for the United States, thanks in part to a successful free trade agreement (KORUS) between the two countries and a robust demand for high-quality U.S. food products.
Korea has not finalized the May 2021 revisions of its Living Modified Organism (LMO) Act, which defines Korea’s regulatory policies for products developed through innovative technologies including genome editing.