Attaché Report (GAIN)

Japan: FOODEX Japan 2025 Report

In March 2025, ATO Tokyo organized a USA Pavilion at FOODEX Japan, one of the largest international trade-only food shows in Asia that provides a strong venue for U.S. food companies to find importers and increase distribution in Japan and other Asian markets.
From March 26-29, ATO Shanghai organized the inaugural American Food and Agriculture Pavilion at the China International Rural Innovation and Development Expo (IRID) featuring 19 U.S. companies and organizations representing wine, beer, meat, seafood, poultry, grains, nuts, and processed food products.
FAS/Hanoi’s successful in-store promotion in July 2023 at the WinMart retail chain highlights growing opportunities to promote U.S. food, beverages and agricultural products in Vietnam.