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This report serves as a practical guide for U.S. exporters wishing to initiate or increase exports of U.S. consumer-oriented and seafood products to Vietnam. It provides an overview of the market potential, practical tips, consumer preferences and trends, food standards and regulations, import and inspection procedures, and useful contacts.

Vietnam’s food processing and manufacturing sector grew by 8.8 percent in 2022 versus 2021, while food retail revenue increased by 10 percent.