Browse Data and Analysis

On December 19, 2022, the U.S. Food Safety and Inspection Service (FSIS), in consultation with Colombia's National Institute for Surveillance of Food and Medicines (INVIMA), updated the labeling requirements for meat products listed on the FSIS Export Library page for Colombia.

This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.

On December 29, 2022, the Ministry of Trade and Integration announced the first stage of 2023 meat and poultry quotas by HS code for historic suppliers (i.e., importers). The first stage approved the distribution of 2,835 tons of beef and 31,500 tons of poultry.

This report outlines Colombia´s food and beverage market conditions, highlighting middle class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products.