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The Salvadoran HRI sector is having a better performance in 2022 as the tourism sector is recovering. Euromonitor reports that Salvadorans spent about $2.1 billion in the Hotels/Catering category during 2021. According to recent reports by the Ministry of Tourism, El Salvador received 1.1 million foreign visitors in the first half of 2022, representing a 92 percent recovery compared to the same period in 2019.

Germany is the third-largest importer of cherries in the world after China/Hong Kong and Russia. From 2010 to 2021, between 52 and 77 percent of the cherries consumed in Germany were imported, with the majority of imports originating in other EU member states.

The retail sector in El Salvador has remained strong and stable, with new outlets opening and new online shopping options. Super Selectos is the largest supermarket chain, followed by Walmart which in January 2022 announced it is considering the sale of its outlet stores in El Salvador. Imports of U.S. consumer-oriented products reached a record-high of $267 million in 2021.

The outcomes of COVID-19 pandemic have undeniably changed the gastronomic habits in Europe for the foreseeable future. Behaviors that developed over the lockdown months are continuing to shape purchasing preferences of German consumers.