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After organic sales declined in 2022, demand began to recover in 2023 and is estimated to continue to have grown moderately in 2024, largely due to decreasing inflation and increasing availability of low-cost store brands.

Germany is the third-largest importer of cherries in the world after China/Hong Kong and Russia. From 2010 to 2021, between 52 and 77 percent of the cherries consumed in Germany were imported, with the majority of imports originating in other EU member states.

The outcomes of COVID-19 pandemic have undeniably changed the gastronomic habits in Europe for the foreseeable future. Behaviors that developed over the lockdown months are continuing to shape purchasing preferences of German consumers.