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This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal.

Senegal is a $3 billion dollar market for food and agricultural imports, including $1.3 billion in consumer-oriented products. The United States captures less than one percent of market share, with agricultural exports valued at 20 million dollars in 2023, including $12.3 million in consumer-oriented foods.

For Marketing Year (MY) 2022/23 (August to July) harvested area for Mali, Burkina Faso, and Senegal is forecast to increase eight percent to 1.44 million hectares (MHA) compared to the previous year. This increase is largely due to significant...