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Since Taiwan’s economy started taking off in the 1980s, larger disposable incomes have led Taiwan consumers to gradually demand diversification and broader options for their daily diets.

Retail food outlets in Taiwan are comprised of convenience stores, supermarkets, and hypermarkets, which generated $32.4 billion worth of sales in 2021, a 2.2 percent growth from 2020. The United States continues to be the leading supplier of consumer-oriented food and agricultural products to Taiwan with popular products such as beef and fresh fruit taking over 30 percent of total market share.