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On December 19, 2022, the U.S. Food Safety and Inspection Service (FSIS), in consultation with Colombia's National Institute for Surveillance of Food and Medicines (INVIMA), updated the labeling requirements for meat products listed on the FSIS Export Library page for Colombia.
This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.
This report outlines Colombia´s food and beverage market conditions, highlighting middle class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products.
In MY 2021/22, Colombian corn, rice, and wheat demand are forecast to recover as Colombia returns to pre-pandemic economic growth levels.
The Hotel Restaurant Institutional (HRI) sector in Colombia is still rebuilding from the mandatory 6-month lockdown that caused serious economic damage across the sector.
On September 9, the Colombian government released a new resolution to decrease its ethanol blend level to four percent (E4), effective September 11. Incremental increases are scheduled in the following 90 days, culminating with E10 by January 2022.