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This report serves as a road map for U.S. companies exporting to Ecuador. While Ecuador is a challenging market for U.S. food and agricultural products, it is also one of opportunities. Domestic production cannot meet consumer demand, necessitating continued imports.

The retail industry is an important component of Ecuador’s economy. The 2022 forecasts for retail food sales is $24.9 billion and for consumer expenditures on food, beverages, and tobacco is $15.9 billion. Excellent sales prospects exist for U.S. food products to supply this sector.

Coffee production for marketing year (MY) 2021/22 (April to March) is forecast at 261,000 60-kilogram (kg) bags of Green Bean Equivalent (GBE) basis, an increase of two percent over the MY 2020/2021 estimate of 255,000 60-kg bags.

As Ecuador's sugar supply and demand find an equilibrium, ethanol production and a possible increase in the ethanol blend rate could help to absorb some excess sugar supply.