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This market study examines consumer perceptions and receptivity towards purchasing U.S. foods and how those products may be successfully marketed in Senegal.

Senegal is a $3 billion dollar market for food and agricultural imports, including $1.3 billion in consumer-oriented products. The United States captures less than one percent of market share, with agricultural exports valued at 20 million dollars in 2023, including $12.3 million in consumer-oriented foods.

Marketing year (MY) 2020/21 (August to July) area for Mali, Burkina Faso, and Senegal is forecast to increase three percent to 1.37 million hectares (HA) compared to the previous year...