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Trade shows in the United States and abroad can help U.S. companies expand their reach to potential customers around the globe.
The Agricultural Trade Office (ATO) Osaka supported U.S. exhibitors at the FABEX Kansai regional public trade show for the first time in 2019.
In March 2020, FAS/The Hague visited Norway’s leading food and beverage show, SMAK/HOLDBAR, in Lillestrøm, Norway. SMAK is a truly Norwegian trade show predominantly focusing on foodservice-HRI buyers
Currently there are no USDA-endorsed trade shows planned in South Africa in 2020.