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On December 30, 2023, Vietnam's Ministry of Health (MOH) released Circular 29/2023, which provides guidelines for Nutritional Labeling on Food Products.

This report serves as a practical guide for U.S. exporters wishing to initiate or increase exports of U.S. consumer-oriented and seafood products to Vietnam. It provides an overview of the market potential, practical tips, consumer preferences and trends, food standards and regulations, import and inspection procedures, and useful contacts.