Browse Data and Analysis

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

South China Continues as Big Market for U.S. Hides…Upcoming opportunities for U.S. exporters to meet with a wide range of South China importers....

Hong Kong’s reputation as the top wine market in Asia and a regional trendsetter was on display at the 2017 Hong Kong International Wine and Spirits Fair.

Projected sales of $450,000 yielded by a larger presence of the United States in 2017 Hong Kong Food Expo as compared to last year’s.