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On January 18, 2025, Colombia's National Institute for the Surveillance of Food and Medicines (INVIMA) confirmed that cellulose is approved by the Colombian government as a cheese additive for use as an anti-caking agent in grated and/or granulated fresh cheese for surface treatment.
SaborUSA is a non-traditional marketing campaign that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.