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Thailand’s food and beverage industry contributes significantly to the country’s economy, accounting for one-fourth of the country’s gross domestic product. Major food exports include rice, canned tuna, sugar, meat, cassava products, and canned pineapple.

Social media has become an indispensable tool for marketing food and beverages in Thailand. Effective social media marketing is the key for growth in any food and beverage business; however, the social media landscape is changing continuously as new platforms and features emerge.

Post forecasts marketing year (MY)2022/23 rice and corn production 2 percent higher than MY2021/22 figures, benefiting from sufficient water supplies and attractive farm-gate prices.

Rice export prices remain unchanged despite a further weakening of the Thai baht.

Rice export prices increased 4-5 percent due to concerns about Russia’s invasion of Ukraine.

Rice export prices increased 3 percent as exporters anticipate an increase in demand despite the weakening of the Thai baht to a one-month low.

Russian invasion of Ukraine is expected to significantly affect Thai agriculture. Agricultural production costs are expected to increase 7-13 percent in livestock production and 10-17 percent in field crops due to the surge in prices of feed-quality grains and fertilizers.

The COVID-19 health crisis continues to change the behavior of consumers and shaping new trends in the food and restaurant industry. Restaurants and retail stores are producing new products and services that are based on the consumer trends towards health and wellness.

Rice export prices decreased 2-3 percent due to the weakening of the Thai baht and new supplies of MY2021/22 off-season rice entering the market.

Export prices declined 1 to 2 percent due to a lack of new inquiries and the weakening of the Thai baht.

Export prices remain unchanged as a result of the lack of rice trading during the year-end holiday season.

Thailand has enacted several new regulations that restrict imports of feed and feed ingredients containing certain animal proteins.