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SaborUSA is a non-traditional marketing campaign that uses television promotions, an interactive website, a smartphone application and social media to promote U.S. food and beverages in Colombia.
In 2016, U.S. rice exports to Colombia are 66.1 percent lower than the previous year. This is due to a strong U.S. dollar, larger Colombian domestic production, and increased competition...
In fiscal year (FY) 2016 (October to September) total Colombian food and agricultural imports were valued at $5.5 billion.
Hotel occupancy rates remain stable at 53.6 percent in 2015, with a number of new hotel chains expanding operations in Colombia.
Colombia continues to expand its biotechnology frontier. The adoption rate for biotech corn has surpassed that of cotton and the development of a regulatory framework is underway.