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On December 19, 2022, the U.S. Food Safety and Inspection Service (FSIS), in consultation with Colombia's National Institute for Surveillance of Food and Medicines (INVIMA), updated the labeling requirements for meat products listed on the FSIS Export Library page for Colombia.

This report summarizes the activities and outcomes of the SaborUSA Colombia project (July 2021 – June 2022) focused on promoting U.S. beef and pork in Colombia. SaborUSA is a digital marketing initiative that promotes American food products and brands through its own website and social media platforms. Since launching in 2015, SaborUSA now has more than 100,000 followers.

This report outlines Colombia´s food and beverage market conditions, highlighting middle class expansion, retail modernization, and healthy product preference as the main drivers of demand. Consumer habits and preferences continue to evolve, opening opportunities for healthy and sustainable food products.

Over the last two years, the volume of Colombian coffee production was only marginally impacted by the El Niño weather phenomena, although the quality of beans was affected.