Browse Data and Analysis

This year ATO Osaka organized various promotional activities across western Japan, utilizing print, television, and radio media to reach 15 million consumers (excluding social media). ATO Osaka partnered with local foodservice establishments to promote U.S. beef, pork, cheese, peppers, fruits, nuts, and other ingredients via special menu promotions.

This year ATO Osaka organized USA pavilions at three trade shows in Japan. In July, the ATO exhibited for the first time at FOODEX Kansai, the western Japan version of the USDA-endorsed show held in Tokyo every March. In August, the ATO returned to the Japan International Seafood Show for the first time in three years.

The “Discover U.S. Baking Ingredients and Trends” hybrid virtual promotion was ATO Beijing’s first baking ingredients activity since the outbreak of COVID-19 in early 2020. The purposes of this activity were to raise bakers’ awareness of the nutrition, health benefits, taste, and versatility of U.S. baking ingredients and to increase exports to China.

FAS India recruited and supported a regional delegation of ten delegates to attend Food and Hotel Asia (FHA), Singapore, 2016. The FHA Singapore, a USDA endorsed show, had a record 92 exhibitors.

Ambassador Kennedy Meets MAFF Minister Yamamoto; Ambassador Kennedy at USSEC 60th Anniversary; U.S.-Japan Soy Partnership Tour and Roundtable; USAPEEC AI Event; Wakayama Citrus Tour; Hawaii...

The seminar tour, “U.S.-EU Organic Trade: High Standards and Big Opportunities”, was organized by the Organic Trade Association and the United States Department of Agriculture.

A buyer recruited by the Office of Agricultural Affairs (OAA) in Mumbai, India, for a trade mission to Gulfood 2016 in Dubai reported importing approximately U.S. $7 million in tree nuts...