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In 2024, U.S. agricultural exports to Colombia reached a record high of $4.5 billion, a 21 percent increase from 2023. This growth, supported by the U.S.-Colombia Trade Promotion Agreement, represented the highest rate among the top 25 U.S. agricultural export markets globally.
SaborUSA is a non-traditional marketing campaign in Colombia that promotes U.S. food and beverages and American culture.