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The U.S. has long been the leading supplier of wines to the Philippines and, since 2009, the Philippines has been the largest U.S. wine market in Southeast Asia in terms of volume.
Food retail continues to grow, as retail chains spread across the country. This expansion is being driven by continued strong economic growth, which has led to a boom in consumer spending.
The Philippines is the largest export market in Southeast Asia and the 9th largest in the world for U.S. dog and cat food..
Combined efforts by the Foreign Agricultural Service office in Manila, the USA Dry Pea and Lentil Council, and the North Dakota Trade Office have helped to build a new market for dried legumes.
U.S. agricultural exports to Southeast Asia have experienced extremely rapid growth in recent years and, in FY 2014, they climbed to a record $11.5 billion – up 11 percent from FY 2013.
FAS Manila worked with Veritas Quo (VQ), a California-based exporter representing popular wine brands to connect with several importers.