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The Hong Kong market has developed into a dynamic wine export destination since the abolishment of wine tariffs in 2008. The slow recovery of the global economy dampened the city’s global imports of wine in 2023.

ATO Taipei, in partnership with thirteen Taiwan craft beer breweries and four U.S. craft beer importers, delivered a successful consumer-facing craft beer festival that promoted U.S. ingredients through 84 craft beers.

In 2019, the EU-Japan Economic Partnership Agreement (EPA) entered into force. As a result, Japan approved 16 new wine additives that were previously not allowed in wine produced or consumed in Japan.

On April 21, Japan's National Tax Agency opened a public comment period for the Guidelines for Handling Alcoholic Beverages with Organisms Developed with Genome Editing Technology. The public comment period will close on May 25, 2023.

On March 6, 2023, China notified the National Food Safety Standard for Fermented Wine and Its Preparation to the World Trade Organization (WTO) under G/SPS/N/CHN/1265.

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.