Browse Data and Analysis

Ghana’s 2024 imports of foreign wine at $35.2 million are up nearly 3.5 percent from last year; heralding the Ghanaian economy's and its import market's recovery from the financial meltdown of 2022.

Ghana’s imports of food processing ingredients surpassed $1.24 billion in 2024, up 44 percent from $857 million in 2023.

Côte d'Ivoire is the gateway to the francophone West African market. Its food processing sector is dynamic and growing, offering new opportunities for U.S.-origin food ingredient exporters bold enough to pioneer this market.

South Africa’s dairy industry is likely to grow in the future due to improving economic factors, despite suffering from many weather and disease related challenges in the past five years. This growth may provide opportunities for dairy genetics exporters.

Kenya's dairy sector is one of the most advanced in East Africa, and the second largest in Africa in terms of herd size. The industry remains an important part of the Kenyan agricultural economy, contributing 17 percent to agricultural GDP and 3.8 percent of the total national GDP. The sector is still largely informal, with only 15 percent of total milk processed in 2023.

Wine grape production in 2025 is forecast to improve by five percent on favorable winter conditions, which will translate into a slight increase in wine production.

Côte d'Ivoire's wine market is a growing, and set to further expand thanks to the takeoff of a modern and internationally well connected middle class. At the same time, urbanization is expanding alongside a dynamic retail market offering U.S. wines a potentially attractive export destination.

The five biggest corporations, Shoprite Holdings Ltd., Pick n Pay Retailers Pty Ltd., Spar Group Ltd., Walmart-owned Massmart, and Woolworths Holdings Ltd., account for a substantial portion of the retail food market in South Africa. When combined, they make up over 60% of all retail food sales.

Ghana’s modern retail outlets are in the country’s large urban centers, where the major shopping malls are located. Beyond the capital city of Accra and the regional capitals, retail stores tend to be smaller. The retail sector is dominated by small local grocers, who control 83 percent of the market.

Nigeria is one of Africa's largest retail consumer markets, however in 2023-2024, difficult economic conditions and changing government policies have taken a bite out of the country's food retail prospects. This report provides an overview of Nigeria’s retail sector, including market entry strategies, structure, distribution channels, and best export prospects.

Côte d’Ivoire’s retail food industry is on an upward trajectory; it is a major importer of food products and ingredients. Food imports will grow in the near- to medium-term since the retail food industry is unable to meet demand through domestic food manufactures alone.

The Kenyan dairy and beef sectors are important drivers of the country’s economic growth, yet both sectors are unable to meet domestic demand. The challenges facing Kenya’s dairy and beef sectors present opportunities for U.S. technical capacity building in research, knowledge, and technology transfer.