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This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

Taiwan is the seventh-largest market for U.S. agricultural exports. Taiwan has vibrant urban communities and a highly developed e-commerce industry that provides convenience for customers, all which support Taiwan’s continued demand for safe and high-quality food products. In addition, evolving consumption trends suggest customers are increasingly looking for western-style food options that cannot be locally sourced. Since domestic food production alone cannot match increased food demand, agricultural imports will continue to play an important role in Taiwan’s retail food economy. While trade barriers exist and competition intensifies, opportunities to increase U.S. agricultural exports remain promising.

Taiwan is going through an unprecedented phase of high-end wine consumption growth, placing the United States as the second largest foreign supplier by value. Being the U.S. wine’s sixth largest valuable Asian market, Taiwan achieved its outsized impact for purchasing high-end U.S. wine.