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The USDA Agricultural Trade Office (ATO) Hong Kong has partnered with the Hong Kong Trade Development Council (HKTDC) to offer U.S. wine and distilled spirits companies and their local representatives special pricing on exhibition space as part of a USA Pavilion at the Hong Kong International Wine & Spirits Fair from November 6 to 8, 2025.

This report provides an overview of the New Zealand wine market as of the publication date. New Zealand imports wine from all over the world, indicating that consumers in the country are open to exploring various wine regions.

This report highlights the harmonization of specific liquor taxes on alcoholic beverages that took effect on Oct.1st, 2024. U.S. exports of these products are not directly affected, but exporters should be aware of these changes.

The Philippine excise tax for alcohol products increased by six percent on January 1, 2025, and will continue to increase at a fixed rate of six percent annually, as stipulated in the law, which does not include a sunset provision.

Under a new policy, importers of wine and distilled spirits whose domestic agents are registered within the Shanghai Free Trade Zone are no longer required to register the U.S. producer name and brand as a trademark in China prior to commercial sales.

Korea’s wine import sector has been undergoing a stabilizing phase since the explosive growth around 2021. In 2023, wine imports reached 506 million USD, down 12.9 percent from the previous year, totaling 56.5 million kg, a decrease of 20.4 percent compared to 2022.

India’s total alcoholic beverage sector is the world’s third largest, with yearly sales of $44 billion according to Euromonitor. Despite India’s high import tariff structure, lack of uniformity in state excise rates, state specific regulations, and limited opportunities for the marketing of alcoholic beverages, the sector continues to witness significant growth that is set to expand to $55 billion by 2027.

The Hong Kong market has developed into a dynamic wine export destination since the abolishment of wine tariffs in 2008. The slow recovery of the global economy dampened the city’s global imports of wine in 2023.

In 2019, the EU-Japan Economic Partnership Agreement (EPA) entered into force. As a result, Japan approved 16 new wine additives that were previously not allowed in wine produced or consumed in Japan.

This GAIN-INDIA report is an addendum to FAS India's (New Delhi, Mumbai) (Post) GAIN-INDIA | IN2024-0012 | India’s Wine Product Labeling Requirements – Update 2024. Post sought out additional regulatory review, and has obtained a revised confirmation from the Food Safety and Standards Authority of India (FSSAI) that its Food Safety and Standards (Labeling and Display) Regulations now do not require an expiry date for wine products.

FAS India (New Delhi, Mumbai) (Post) is updating the earlier GAIN-INDIA | IN2020-0195 | FSSAI Publishes Regulations for Alcoholic Beverages report.

From February 23, 2024, U.S. wines can access the Thai market duty-free and with lower excise taxes.