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Colombia is the largest South American market for U.S. agricultural products and the seventh-largest market for U.S. food and beverage exports globally. Since the U.S. – Colombia Trade Promotion Agreement (CTPA) was implemented in 2012, U.S. agricultural exports have grown by more than 235 percent to a record $3.7 billion in 2023.

On July 7, 2024, Chile’s new alcoholic beverages labeling law will come into force. The law aims to warn drivers, pregnant women, and minors about the impacts of consuming alcohol and to restrict the advertisements that could be directed to minors.

This GAIN-INDIA report is an addendum to FAS India's (New Delhi, Mumbai) (Post) GAIN-INDIA | IN2024-0012 | India’s Wine Product Labeling Requirements – Update 2024. Post sought out additional regulatory review, and has obtained a revised confirmation from the Food Safety and Standards Authority of India (FSSAI) that its Food Safety and Standards (Labeling and Display) Regulations now do not require an expiry date for wine products.

On April 21, Japan's National Tax Agency opened a public comment period for the Guidelines for Handling Alcoholic Beverages with Organisms Developed with Genome Editing Technology. The public comment period will close on May 25, 2023.

On March 6, 2023, China notified the National Food Safety Standard for Fermented Wine and Its Preparation to the World Trade Organization (WTO) under G/SPS/N/CHN/1265.

Since the Netherlands lifted all COVID-19 related restrictions at the end of February 2022 and most people returned to the workplace, new opportunities continue to emerge for U.S. agricultural products. Consumers are especially interested in healthier, more convenient, nutritious, and high-quality products.