Pakistan: Exporter Guide Annual

Pakistan is the 28th largest export market for U.S. food and agricultural-related products, with U.S. exports surpassing $930 million in 2023. The top U.S. exports to Pakistan were cotton, planting seeds, tree nuts, dairy products, pulses, and forestry products. Pakistan is a growing consumer market due to its rapid urbanization and young population. Consumers are shifting away from bulk and raw foods to packaged and processed foods, including ready-to-eat meals, and frozen foods. E-commerce is also gaining popularity in urban Pakistan. This Exporter Guide provides an overview of the market, trends, and recommendations to U.S. exporters on how to conduct business in Pakistan.