Pakistan: Exporter Guide
Pakistan is a small but growing market for imported consumer food products and the small modern retail sector is growing slowly. Rising incomes, urbanization and a young populace are combining to slowly shift traditional consumption patterns away from bulk and raw foods towards packaged and processed foods, including ready-to-eat meals and frozen foods. Dubai serves as an important transshipment point for processed food products entering Pakistan and a growing number of Pakistani importers are attending international food shows. U.S. agricultural exports to Pakistan were valued at $404 million in 2013, of which $74 million were value-added foods. Pakistan is a diverse and challenging market, requiring adaptability and persistence. U.S. companies that are willing to invest time to develop market presence should expect to be rewarded in the long-term.
