Israel is a technologically advanced, market-oriented economy. Consumers are sophisticated and enjoy cosmopolitan food tastes. Since 2011 there has been increasing public pressure to decrease the high cost of living. As such, the government of Israel has begun to take steps to allow for greater imports of food and agricultural products. Currently, 16.7 percent of household expenditures are dedicated to food products. In spite of some continued barriers to trade with the United States, Israel remains a promising market for U.S. exporters.