India: Exporter Guide

  |   Attaché Report (GAIN)

The COVID-19 pandemic and ensuing nationwide lockdown has impacted local demand for imported food and agricultural products. The pandemic has shifted consumer preferences towards healthy/mindful eating habits through the incorporation of immunity boosting, protein-rich, natural, vegan, and organic food products. This consumption shift along with a sharp increase in online shopping presents new opportunities for U.S. exporters. India is a rapidly growing market for imported food products but it remains a difficult market to navigate with high tariffs, a challenging regulatory environment, and competition from foreign and domestic suppliers.

India: Exporter Guide

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