Tianjin is only 80 miles away from Beijing, but its unique characteristics make it a much different market from the capital city. Consumers in Tianjin tend to be more price sensitive than those living in first-tier cities, given annual per capita disposable incomes nearly half that of Beijing and Shanghai. In 2018, Tianjin’s overall retail market slowed, led by the decline in traditional retail, however e-commerce and high-end supermarkets achieved solid sales. Younger shoppers are the primary consumer group driving imported food product purchases. U.S. food exporters already engaged in the Beijing market may find that Tianjin is a convenient city to explore.