Brazil: Social Media in the Brazilian Market

  |   Attaché Report (GAIN)   |   BR2021-0016

Link to report:

Social Media in the Brazilian Market_Sao Paulo ATO_Brazil_04-07-2021.pdf

With about two-thirds of the Brazilian population on social media, Brazil is home to over 140 million social media users. The most popular ones include Facebook, Instagram, Twitter, Pinterest, and YouTube. On average, Brazilians spend about 3 hours 31 minutes on social media daily, making Brazil one of the world's heaviest users of online social platforms. As a result, the FAS's Agricultural Trade Office (ATO) in Sao Paulo created an Instagram account (@usfoodexperience) to disseminate information about U.S. food culture, U.S. agricultural products, and expands the dialogue about U.S. cuisine among Brazilians. In addition, the ATO is working with a research firm to help the ATO make strategic decisions to increase U.S. food culture visibility to Brazilian consumers and widen their perception of U.S. food culture. The ATO encourages U.S. exporters to consider the ATO's market intelligence when entering the Brazilian market.

Exporting
Western Hemisphere, Brazil

Database Source:

Related Reports

View More
Attaché Report (GAIN)

Philippines: Livestock and Poultry Annual 2023

FAS Manila forecasts beef imports to remain flat at 200,000 MT Carcass Weight Equivalent (CWE) in 2024 because of low demand for imported beef.
Attaché Report (GAIN)

Australia: Food Service - Hotel Restaurant Institutional

2022 saw the start of the post-pandemic recovery for the hospitality industry in Australia.
Attaché Report (GAIN)

Australia: Sugar Semi-annual

FAS/Canberra’s sugar cane production estimate for Australia is revised downward for marketing year (MY) 2023/24 to 31.0 million metric tons (MMT). A very late finish to the MY 2023/24 harvest combined with a bigger-than-usual tropical wet season has...