Southeast Asia – July 2018

Explore exciting export opportunities in Southeast Asia during a U.S. Department of Agriculture agribusiness trade mission July 16-20, 2018. Based in Jakarta, Indonesia, the mission will also include buyer mission delegations from Malaysia and the Philippines. Participants will forge relationships with potential customers and trading partners, interact with government officials, and gather market intelligence that will help them develop strategies to start or expand sales in these key markets.

Why Southeast Asia?

Like the rest of Southeast Asia, Indonesia, Malaysia, and the Philippines are experiencing rapidly growing economies, increasing middle class populations, and continuing urbanization – all factors contributing to favorable conditions for U.S. export expansion. 

Indonesia is the most populous country in Southeast Asia and U.S. agricultural exports there have grown 88 percent over the past decade. The country ranked ninth among U.S. markets in 2017, with sales of U.S. farm and food products totaling nearly $2.9 billion, led by soybeans, cotton, wheat, feeds and fodder, and dairy products.

Malaysia has one of the most developed and affluent economies in Southeast Asia and U.S. agricultural exports to the country have grown 64 percent over the past decade. The United States exported more than $924 million in farm and food products to Malaysia last year, with consumer-oriented products comprising nearly 44 percent of that total. Top U.S. exports included soybeans, dairy, prepared foods, cotton, and fresh and processed fruits and vegetables.

U.S. agricultural exports to the Philippines have grown 133 percent over the past decade. The United States is the country’s largest supplier of agricultural products, with a 22-percent market share. The Philippines was the 10th-largest U.S. agricultural export customer last year, with sales of nearly $2.6 billion. Top U.S. exports included soybean meal, wheat, dairy, pork, and soybeans, while exports of prepared foods reached a record $91 million.

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Data & Analysis

July 13, 2018
Southeast Asia is a major market for U.S. agricultural products, ranking as the third-largest regional market in 2017, behind East Asia and North America.
June 18, 2018
On May 9, 2018, FAS/Jakarta, in collaboration with Peka Consulting, held a special pre-Ramadan media gathering at AMUZ restaurant in Jakarta.
May 24, 2018
FAS Manila, in partnership with De La Salle-College of Saint Benilde, Enderun Colleges and Lyceum of the Philippines University, organized the first-ever Great American Taste Culinary Competition...
March 22, 2018
Increased spending and growing dining habits of the emerging middle class in the Philippines have contributed to the growth of the HRI sector by 6.7 percent from 2015 with sales of US$12 billion.