Tanzania: Retail Foods Annual
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Tanzania retail food industry is experiencing robust growth, driven by rapid urbanization, an expanding middle class (22 percent of households), rising disposable incomes, and a thriving tourism sector that welcomed 5 million visitors in 2024. With a population of 69.4 million and a GDP of $81.4 billion in 2024, the country's retail food market was valued at $27.6 billion and is projected to grow by 9 percent to $30.2 billion in 2025. Food and beverages account for approximately 57 percent of total retail sales, with the informal sector comprising dukas, kiosks, and open-air markets dominating the total food sales. While informal retail remains prevalent, modern supermarket chains and e-commerce platforms are steadily gaining traction. Although still in its early stages, e-commerce is expanding rapidly, fueled by increasing internet access and smartphone penetration.
