Taiwan: Craft Beer Festival Proves Market Potential
The first-ever “U.S. Craft Beer Festival” organized by the ATO Taipei turned out a huge audience and connected online and offline success. ATO Taipei built the 2021 U.S. Craft Beer Pavilion as a platform for importers to promote 56 U.S. craft beers from 11 U.S. craft beer brands, in addition to U.S. beef, Maine lobster, and Washington oysters. The two-day festival achieved on-site sales exceeding expectations. In addition, the social media campaign successfully garnered 950 new ATO Taipei Facebook followers, reached nearly 400,000 Facebook users, and garnered a significant high engagement rate of eight percent per post on average.