Senegal: Exporter Guide Annual

This report provides an overview of Senegal’s food and agricultural market, based on engagements with major retailers, importers, processors, and food service operators throughout the country. Senegal’s growing urban population, rising middle class, and dynamic retail and hospitality sectors are driving demand for high-quality imported food products. While traditional markets remain dominant, modern retail chains and U.S.-product-focused niche stores are rapidly expanding, especially in urban areas like Dakar and Thiès. The hospitality sector, particularly around Dakar and the new Diamniadio hub, is also scaling in to accommodate increasing numbers of international visitors tied to increasing major events happening in Senegal and rising business travel linked to oil and gas investments. U.S. exporters have opportunities to supply competitively priced, halal-certified, and value-added products across the retail, processing, and food service sectors by partnering with well-established local distributors.