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The Philippines ranks as the seventh largest market for U.S. agricultural exports and the largest destination for U.S. consumer-oriented products in Southeast Asia.

Vietnam’s Ministry of Agriculture and Rural Development (MARD) issued Circular 19/2022 on December 2, 2022, revising the List of Pesticides Approved for Use and the List of Pesticides Banned from Use in Vietnam.

On December 29, 2022, President Ferdinand R. Marcos, Jr. signed Executive Order 10, series of 2022, extending lowered 5 percent tariffs for corn imports, 15 percent tariffs for pork imports, and 35 percent tariffs for rice imports through December 31, 2023.

This report serves as a practical guide for U.S. exporters wishing to initiate or increase exports of U.S. consumer-oriented and seafood products to Vietnam. It provides an overview of the market potential, practical tips, consumer preferences and trends, food standards and regulations, import and inspection procedures, and useful contacts.

This report outlines Philippine government requirements for the importation of fishery and seafood products. The report aims to assist U.S. exporters by providing information on labeling, packaging, permitted ingredients, and other relevant information. It also provides points of contact for key Philippine government authorities.

The United States is among the top five suppliers of distilled spirits to the Philippines, supplying mostly whiskey. Philippine importation of U.S. distilled spirits in 2021 dropped to $4.6 million, 42 percent lower than the pre-pandemic level.

This report provides guidance on shipping samples of U.S. food, beverage, and other agricultural products to the Philippines.

The United States is the second largest supplier of non-alcoholic beverages to the Philippines and holds a 12 percent market share. In 2021, U.S. export sales of non-alcoholic beverages reached a record $11.4 million, despite strong competition from within the Philippines and from Asian countries that benefit from zero-tariff trade.

For the past two decades, the United States has been the leading supplier of wines to the Philippines. In 2021, U.S. wine exports to the Philippines soared to a record $20 million (3.8 million liters at an average cost of $5.20 per liter) as consumers temporarily traded up to more expensive wines during the coronavirus lockdown.

As the economic hub in Vietnam's central and central highland regions, Da Nang has emerged in recent years as a retail market with strong potential. Rapid urbanization, economic development, and a booming tourism sector have created more opportunities for U.S. food and beverage products.

FY2022 agricultural exports reach record levels.

Prospects for U.S. brewing ingredients remain strong amidst a robust local beer manufacturing industry. Beer is the most widely consumed alcoholic beverage in the Philippines, accounting for 72 percent of total alcohol consumption or 2.1 billion liters annually. Export prospects in the region are especially strong because of the country’s membership in various free trade agreements and its strategic location.